Interesting topics, see
https://www.r-bloggers.com/self-organising-maps-for-customer-segmentation-using-r/
http://www.slideshare.net/shanelynn/2014-0117-dublin-r-selforganising-maps-for-customer-segmentation-shane-lynn
Other interesting reading
https://www.r-bloggers.com/r-an-integrated-statistical-programming-environment-and-gis/
https://www.r-bloggers.com/how-to-perform-pca-with-r/
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