Marketing with R, very interesting articles.

My search started with the question, how to reduce the huge amount of information about the history of purchases, contacts of hundred thousands of customers to manageable few variables.
I came across  Recency, Frequency, Monetary value (RFM) analysis.

Review articles of these users on R bloggers.

https://www.r-bloggers.com/author/jack-han/
https://www.r-bloggers.com/author/analyze-core-r-language/